Strategic Marketing Leader
& GTM Systems Architect
I bridge the gap between Technical Data Science and Enterprise Demand Generation. I don't just manage performance budgets; I architect the underlying systems and AI workflows required to accelerate closed-won deals.
Marketing is a Financial Engine.
With over 7 years of experience, my approach is rooted in econometrics. Scaling pipeline isn't about spending more money; it's about understanding non-linear saturation logic. I build the technical infrastructure to map every marketing dollar to tangible pipeline impact.
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Performance Marketing & Scale Orchestrating multi-channel strategies across SEM, Social, and Programmatic to reduce CPL.
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Strategic ABM & Velocity Engineering "Technical Validity" decision trees to neutralize gatekeepers and accelerate deals.
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AI Operations & Data Analytics Building "Insight → Messaging" engines and maintaining server-side tracking (GTM/GA4).
Technical Architecture
Interactive GTM Frameworks
Live, interactive dashboards and simulators demonstrating my strategic approach to capital allocation, ABM, and pipeline velocity.
MMM Pipeline & Funnel Optimizer
An econometric simulation modeling channel saturation and marginal ROAS. Uses a greedy algorithm to optimize capital allocation across Search, Social, and ABM Display.
Pipeline Velocity Simulator
An executive-level modeling tool quantifying Revenue Delta. Proves mathematically how technical alignment directly drives a 31% increase in win rates.
ABM Decision Tree
A strategic "Technical Validity" framework designed to neutralize technical gatekeepers and systematically reduce "Time-to-Consensus" by 20%.
AI-Ops Messaging Engine
A scalable infrastructure blueprint using Clay and Jasper to automate deep account research, allowing for hyper-personalized messaging at global scale.
Professional Timeline
Global Perf Marketing Manager
03/2025 – 08/2025Remote / Helsinki, Finland
Architected multi-channel demand generation plans across paid search, social, and programmatic platforms. Managed international campaigns on Google, Meta, and LinkedIn, optimizing for awareness-to-pipeline conversion.
Allocated budgets using data-driven segmentation and non-linear saturation logic to maximize blended ROAS across EMEA. Led continuous testing initiatives and presented strategic recommendations to senior stakeholders.
Marketing Manager – Paid Search
07/2024 – 12/2024Rippling | San Francisco, CA
Developed comprehensive paid search demand generation strategies across Google Ads and Microsoft Ads, targeting enterprise buyers to support robust sales pipeline development objectives.
Optimized full-funnel campaigns through aggressive A/B testing and performance metric analysis, actively reducing blended CPO. Partnered cross-functionally on landing page optimization and forecasted spending to achieve aggressive ROAS targets.
Head of Perf Marketing & Analytics
02/2022 – 07/2024Reaktor | Helsinki, Finland
Led integrated multi-channel campaigns driving qualified lead generation for enterprise client portfolios. Implemented a global ABM strategy targeting high-value accounts, achieving 67% higher account engagement and a 45% improvement in lead quality.
Orchestrated marketing strategy aligned with sales objectives, managing $500K+ annual budgets. Migrated to GTM Server-side tracking to enhance first-party data control, attribution accuracy, and GDPR/CCPA compliance.
Marketing Manager
08/2019 – 02/2022F-Secure | Helsinki, Finland
Scaled international demand generation via SEM, SEO, and paid social. Developed integrated strategies aligned with $2M+ sales targets, increasing monthly pipeline by 45% and reducing CPL by 18%.
Established feedback loops with sales teams to optimize lead quality and accelerate enterprise deal progression. Utilized advanced web analytics to evaluate customer experience across touchpoints.
Online Marketing Manager
11/2016 – 04/2019Webleaf Ltd | United Kingdom
Managed international SEM and paid marketing campaigns for a diverse B2B client portfolio. Optimized for conversion and ROAS, delivering strong results with a 28% year-over-year client ROI improvement.
Developed comprehensive demand generation strategies tailored to geographical markets. Collaborated closely with client sales teams to effectively support pipeline initiatives and maintain lead quality standards.