Solving the bottleneck of turning raw account data into high-quality, role-specific messaging fast enough to scale experimentation.
Raw Context
Stagnant CRM fields and fragmented contact data.
The Accelerator Engine
Enrichment & Research
Clay
Creative Copy Variants
Jasper
Live Campaigns
Prioritized Segments
5-8 Tested Angles
Human-Verified
Tool Focus: Clay
The Data & Insights Engine
"I used Clay to pull together CRM fields plus enriched company/contact context, then used its AI-driven research workflow to create a clean, prioritized account view."
1. Data Aggregation
Merged existing HubSpot CRM fields with external real-time company and contact signals.
2. AI Research Loop
Clay's AI parses unstructured data to extract specific technological constraints and business challenges.
Action: Automated web scraping & tech-stack fingerprinting.
3. Actionable Output
Generated clean, prioritized account views that we could actually act on (segment, route, and trigger ABM plays).
Tool Focus: Jasper
The Creative Scale Engine
"I used Jasper to generate first-draft ad angles and copy variants... helping me produce structured sets of testable variants quickly while keeping outputs aligned to our brand voice."
Multi-Channel Variants
Paid Media
First-draft ad angles and copy variants tailored for LinkedIn and programmatic platforms.
Conversion Assets
Structured landing-page headline options and CTA variants matching the specific ad hook.
Speeding Up Tests
5–8
Angles Per Persona/Use Case
Jasper provided the sheer volume of high-quality permutations needed for rapid A/B testing, aligned with our brand voice guidelines.
Brand Voice Locked
Governance & Ultimate Impact
"Treated AI as an accelerator, not an autopilot."
Human-in-the-Loop Validation
We never used AI-generated "facts" as-is. Every piece of creative went through a mandatory verification checkpoint before going live.
All technical claims verified
Proof points cross-referenced
Case references validated by Account Teams
Practical Business Impact
Time Saved
Drastically reduced hours spent on manual research and first-draft copywriting.